The four channels that actually produce
- Shared marketplace leads: cheapest per lead, lowest close rate, you are one of five to fifteen callers
- Limited-share leads (max 3 contractors): mid price, materially better close rate
- Exclusive leads: highest price per lead, best close rate, best fit for high-ticket replacements
- Owned channel — your own site, local SEO and referrals: slowest to build, cheapest at scale
What roofing leads should cost
Prices vary by market, but these are realistic 2026 bands for residential replacement.
- Shared: $35 – $90 per lead, 3% to 8% close
- Limited to three contractors: $85 – $250 per lead, 12% to 25% close
- Exclusive appointment-set leads: $200 – $500, 25% to 40% close
Do the cost-per-job maths
A $60 shared lead closing at 5% costs $1,200 per signed job. A $200 limited lead closing at 20% costs $1,000 — and consumes far less of your estimator's time. Per-lead price is the wrong metric; cost per acquired job and hours spent chasing are the right ones.
What makes a lead close
- The homeowner requested contact and knows they will be called
- The roof is already measured, so your first conversation is about scheduling
- The homeowner has seen a realistic price range and has not anchored on a fantasy number
- You are one of three callers, not one of twelve
- You can respond within the hour
How Roofsy leads work
Homeowners come in through a free AI roof report, so every lead carries satellite measurements, a condition score, a price range and their preferred inspection window. Leads are sold to a maximum of three contractors, targeting is ZIP-level, and you pay per lead from a wallet with no retainer.
Get your free roof report
Satellite measurements, a 0-100 condition score and your own price range — from just your address.
Free · About 60 seconds · No phone call · Matched with 3 top-rated roofers
Frequently asked
- Are exclusive roofing leads worth the price?
- Usually, on replacement work. Compare cost per acquired job rather than cost per lead — exclusive leads normally win on that measure.
- How fast should I call a new lead?
- Inside five minutes if possible, and inside the hour at worst. Contact rates fall sharply after that.
- Should I buy leads and run ads?
- Yes, if you can service the volume. Bought leads fill the pipeline now; owned channels lower blended acquisition cost over time.